Plain pricing

What AI video production costs

A typical film of ours lands between $1,900 and $10,000, depending on what kind it is and how long it runs. The floors are lower and they are real: the cheapest pass starts at from $480, and a thirty-second commercial starts at from $1,400.

Those two numbers are not a discount and a real price. They are the two ends of the same job. The floor buys the simplest honest version of it — your script, one location, one character, no VFX layer. The range is where that same film lands once it has the things most films actually need. Everything below is what sits between them.

Takes 2 minutes. No call, no sales pitch.

Plain pricing / four passes

What it costs

Four ways to work with us, all in dollars, all on the page. Every number here is a floor, not an average: it buys the simplest honest version of that job — your script, one location, one character, no VFX layer. Add a character, a second language, or a look nobody has built before, and it moves. The calculator prices your actual idea in two minutes.

Pass 01
Single
from$480
5–7 days
One film, up to 15 seconds. The whole thing, start to finish.
- Script and shot list
- Generation and edit
- One round of changes
- Masters in two ratios
Pass 02 · most booked
Campaign
from$1,400
10–15 days
Thirty seconds plus the cuts you need to actually run it.
- 30-second film
- 9:16, 1:1 and 6-second cuts
- Voice-over and sound design
- Two rounds of changes
Pass 03
Flagship
from$3,200
3–5 weeks
Forty-five to sixty seconds with a character built for you.
- Character development
- The same face in every shot
- VFX layer and original score
- Full cutdown kit
Pass 04 · season ticket
Retainer
$1,200/ month
72 h SLA
Eight to twenty films a month against your content plan.
- Monthly plan, agreed up front
- Priority in the queue
- Same team every time
- Flat rate, no per-film maths

If the film runs longer

Past a minute, we price by runtime. Same six steps, more of everything.

1–2 min

$3,500

Around 3 weeks

2–3 min

$4,500

4 to 5 weeks

3–5 min

$6,000

6 weeks and up

No idea what your budget should be?

Price your actual idea, not a category

Five questions about what you're making. You get a real number and a scope in writing. Two minutes, no call, and nobody phones you afterwards.

Payment: 50% to start, 50% on delivery. No invoice before you have seen a frame.
Changes: Two rounds on every project. A third if we got the brief wrong — that one is on us.
Rights: The finished film and the source files are yours, in full, for any use.

All prices are ballpark. The final number moves with the script, the number of characters and how complicated the idea is. You get the exact figure in writing before anyone starts.

What each kind of film costs

The floor is what the pass covering that length buys. The range is where a typical film of that kind lands with your script and a normal timeline. Both are real numbers for the same job.

AI video production cost by format: the floor each pass buys, the range a typical film of that kind lands in, and the turnaround.
Format	Floor	Typical	Turnaround
An ad30 sec	from $1,400Campaign pass	$3,100 – $4,100	10–15 days
A brand film45–60 sec	from $3,200Flagship pass	$7,500 – $10,000	3–5 weeks
A product video30 sec	from $1,400Campaign pass	$2,500 – $3,300	10–15 days
Someone talking to camera30 sec	from $1,400Campaign pass	$1,900 – $2,600	10–15 days
A batch for sociala set of videos	No single pass	$6,900 – $9,200	Depends on the set
A music video45–60 sec	from $3,200Flagship pass	$6,700 – $9,000	3–5 weeks

A batch is several films rather than one, so no single pass covers it — the calculator prices the set, and ongoing volume is what the Retainer is for. Anything running longer than a minute is priced by runtime instead, in the table above.

Why the same film has two prices

Every format on this page carries a floor and a range, and they are both true. The floor is a decision about scope: it is what the pass includes, and it buys the simplest version of that job that we would still put our name on — your script, one location, one character, no VFX layer, the ratios you actually need and nothing else.

The range is what the calculator returns for the same format once it is the film people usually want: a character that holds across every shot, a voice-over, the extra cuts for paid social, a deadline that is not “whenever”. None of those are upsells invented at signature. They are the things that were in the brief.

The gap between the two numbers is therefore not margin and not a discount that expires. It is scope, itemised. If the calculator comes back near the floor, your film is genuinely simple. If it comes back at the top of the range, the quote will list which of those things put it there, and you can take any of them out and watch the number move.

A thirty-second commercial, both ends

from $1,400: the pass, at its simplest
$3,100 – $4,100: the same film, as most people order it

What moves the number

The same thirty-second commercial, priced by the calculator with one thing changed each time. These are not estimates written by hand — every row below is the live formula, the same one behind the quote you get.

The same 30-second commercial priced with one variable changed each time.
What changes	Price	Turnaround
Your script, normal timelineThe baseline every other row is measured against	$3,100 – $4,100	10 to 15 days
You have the idea, we write itYou know what it should say; we turn it into a shooting script	$3,300 – $4,500	10 to 15 days
We start from a blank pageConcept, script and shot list from your brief alone	$3,600 – $4,900	10 to 15 days
You need it in a weekThe same film, reordered so it lands in days rather than weeks	$4,200 – $5,600	4 to 6 days
You are in no hurryA longer window costs less because it schedules around other work	$2,800 – $3,800	3 to 4 weeks
A character built for youThe same face, body and wardrobe holding across every shot	$3,900 – $5,200	10 to 15 days
Everything at onceVoice-over, cutdowns, a character, an original score and subtitles	$5,300 – $7,100	10 to 15 days

What the price includes

Script and shot list, or a read on the one you bring
Key frames approved by you before anything is generated
Generation, then a human edit — takes chosen, hands fixed, tells painted out
One grade across the whole film and sound designed to picture
Masters in the ratios you need, plus the project files and the frames
Content Credentials embedded, so the provenance travels with the file

What it does not include

Five things that are genuinely outside the number, said here rather than on the second call.

Media spend

What you pay the platform to run the film is yours and goes nowhere near our invoice.

The right to a real person's face

If a specific real person appears, that is a contract with them. We can build the film around a face you have cleared, but clearing it is not something a studio can do on your behalf.

A shoot day, when the job needs one

On a hybrid the filmed half is priced like a shoot, because it is one. We say which half is which before you agree to anything.

Languages beyond the ones in the brief

A second language is a new voice-over, new subtitles and usually a new cut. It is priced as an addition rather than folded in quietly.

Anything a licence has to be bought for

A track you already love, a font your brand licenses per use, stock you want dropped in. We will use them, but the licence is bought in your name.

Questions people ask about the money

Why is the pass price lower than what the calculator quotes me?

Because they answer different questions. The pass price is a floor: what the simplest honest version of that job costs, with your script, one location, one character and no VFX layer. The calculator prices the film you actually described, with the character, the extra ratios and the deadline you gave it. Both numbers are real. If the calculator comes back higher than the pass, that gap is the things you asked for, itemised.

Do I pay everything up front?

No. Fifty per cent to start and fifty on delivery, and nothing is invoiced before you have seen a frame in your own style. The first half covers the work that happens before generation — the script, the shot list and the key frames you approve.

What if the film goes over what you quoted?

It does not, unless you change what you asked for. The figure you get is a range with the scope written next to it, and the range is what we hold to. If you add a character or a language halfway through, that is repriced in writing before anyone starts on it, not billed at the end as a surprise.

Is there a cheaper way to get this made?

Two, and both are honest. Bring your own script — it is the single largest thing you control, and it is the difference between the first and third rows of the table above. And give the project a longer window: a relaxed timeline costs less than a rushed one because it schedules around other work instead of displacing it.

What does a film longer than a minute cost?

It is priced by runtime rather than by pass, because past a minute the cost stops tracking the format and starts tracking the number of shots. The runtime table above has the three brackets we work in. The same six steps apply to all of them — there is just more of everything.

Let's price your film

Two minutes, five questions, a real number at the end. No call unless you want one.

Takes 2 minutes. No call, no sales pitch.

Or just write to us:proneurovideo@gmail.com Telegram