AI brand films
A brand film nobody will call cheap
A brand film is the piece people judge you by for the next three years. It is also the piece where generated video most often gives itself away — a face that drifts between cuts, a grade that changes with the shot, sound pulled from a library. All three are craft problems, and all three are ours to solve.
What this costs
Floor
from $3,200
Flagship pass, at its simplest
Typical
$7,500 – $10,000
with your script, normal timeline
Turnaround
3–5 weeks
brief to delivered master
Both numbers are real and they are not a discount and a price. The floor is what the pass buys at its simplest — your script, one location, one character, no VFX layer. The typical range is the same film with the things most briefs actually ask for. What moves the number, itemised.
One look, held all the way through
The look is fixed on approved frames before a single shot is generated, then every shot is built against them. Nothing is graded to taste afterwards to hide a mismatch — it matches because it was made to.
The same person in every shot
A character sheet comes first: face, wardrobe, height, the way they stand, how they are lit. It is the single most common tell in AI video, and the only cure is doing it before the shots, not after.
Sound designed, not borrowed
Room tone, footsteps, cloth, the specific quiet of the place you are in. A stock bed stretched to length is the second thing people notice, right after the face.
The reputational question, answered plainly
Half of consumers say they prefer brands that don't use generative AI in customer-facing content. That is a real number and we do not argue with it. What it measures is generated work that looks generated. Our answer is not a disclaimer — it is that the film holds up on its own, and the Content Credentials are in the file if you choose to show them.
What this usually looks like
Where a long film shows the seams first
The longer the film, the more shots a face has to hold across, and drift is cumulative: a jaw that is two per cent off in shot four is obvious by shot twenty. This is the single hardest thing in the format and the reason character development is priced as its own line rather than folded into the base.
What we do instead
A character sheet is built and signed off before any shot is generated, and every shot is made against it. Where a film needs more than about twenty shots of the same person, we say so at the quote and price the extra consistency work rather than discovering it halfway.
The part nobody shows you
How we keep the AI invisible.
The reason most AI video looks cheap is that it ships the way it came out. Ours doesn't. Drag the handle to see the difference one pass makes.
- 01
We start from pictures, not prompts
Before anything is generated we build a reference board: your product from every side, your palette, the exact light. The model gets shown what to make, not told.
- 02
The same person in every shot
A character sheet comes first — face, wardrobe, height, the way they stand. Every shot is generated against it, so nobody's jaw changes between cuts.
- 03
A person cuts every frame
Generation gives us material, not a film. An editor picks the takes, fixes hands, paints out the tells, and tracks your logo in so it sits on the surface.
- 04
Colour and sound by people
One grade across the whole film, so the shots belong to each other. Sound designed to picture, not pulled from a library and stretched to fit.
Plain pricing / four passes
What it costs
Four ways to work with us, all in dollars, all on the page. Every number here is a floor, not an average: it buys the simplest honest version of that job — your script, one location, one character, no VFX layer. Add a character, a second language, or a look nobody has built before, and it moves. The calculator prices your actual idea in two minutes.
Pass 01
Single
from$480
5–7 days
One film, up to 15 seconds. The whole thing, start to finish.
- Script and shot list
- Generation and edit
- One round of changes
- Masters in two ratios
Pass 02 · most booked
Campaign
from$1,400
10–15 days
Thirty seconds plus the cuts you need to actually run it.
- 30-second film
- 9:16, 1:1 and 6-second cuts
- Voice-over and sound design
- Two rounds of changes
Pass 03
Flagship
from$3,200
3–5 weeks
Forty-five to sixty seconds with a character built for you.
- Character development
- The same face in every shot
- VFX layer and original score
- Full cutdown kit
Pass 04 · season ticket
Retainer
$1,200/ month
72 h SLA
Eight to twenty films a month against your content plan.
- Monthly plan, agreed up front
- Priority in the queue
- Same team every time
- Flat rate, no per-film maths
If the film runs longer
Past a minute, we price by runtime. Same six steps, more of everything.
1–2 min
$3,500
Around 3 weeks
2–3 min
$4,500
4 to 5 weeks
3–5 min
$6,000
6 weeks and up
No idea what your budget should be?
Price your actual idea, not a category
Five questions about what you're making. You get a real number and a scope in writing. Two minutes, no call, and nobody phones you afterwards.
- Payment
- 50% to start, 50% on delivery. No invoice before you have seen a frame.
- Changes
- Two rounds on every project. A third if we got the brief wrong — that one is on us.
- Rights
- The finished film and the source files are yours, in full, for any use.
All prices are ballpark. The final number moves with the script, the number of characters and how complicated the idea is. You get the exact figure in writing before anyone starts.
AI brand films: questions
Will our audience be able to tell it was made with AI?
That is the whole job. Generation gives us material; a person cuts it, fixes the tells, grades it and designs the sound. Drag the slider on our home page to see what one finishing pass changes.
Should we say publicly that it was made with AI?
Your call, and there is no single right answer yet. We embed C2PA Content Credentials in every delivered file, so the provenance is there whether or not you put a label on the video.
Can you use our founder or a real employee?
Only with their written permission, and then it is a hybrid: we film the person and build the world around them. We will not generate a likeness of an identifiable real person without consent.
How long should a brand film be?
Forty-five to sixty seconds for anything that has to hold attention on a feed or a landing page. Longer works at an event or on an About page, where people arrived intending to watch.
What does a brand film cost?
From $3,200 for forty-five to sixty seconds with your script — that is the Flagship pass, and character development, a VFX layer and an original score are in it. Past a minute we price by runtime, from $3,500.
Let's price your film
Two minutes, five questions, a real number at the end. No call unless you want one.
Or just write to us:proneurovideo@gmail.comTelegram