AI video production
AI video production that doesn't look generated
We build films the way a production company does — brief, storyboard, approved frames, then the shoot. The difference is that our camera is a model, and the location can be anywhere. What you get back is a film, not a folder of clips.
Three kinds of film, three different jobs
Most briefs turn out to be one of these three, and the differences matter more than they look. They have different prices, different turnarounds and — the part people find out late — different things that go wrong. An ad lives or dies on the cutdowns; a brand film lives or dies on whether one face holds across twenty shots; a product film lives or dies on whether the object on screen is actually the object you sell. Each has its own page for that reason, and each says plainly where it stops working.
AI commercials for TV and paid social
The one with a deadline and a media plan behind it. Broadcast-safe masters, the vertical and square cuts, and the six-second bumper — built as their own framings rather than cropped out of the horizontal.
AI brand films
The one people watch on purpose rather than before something else. Longer, story-led, and the format where the same face has to hold across every shot — which is the hardest thing on this list and the reason character work is priced separately.
AI product videos
The one that has to match a real object someone will hold. Your product from every side, macro and turntable shots, feature call-outs — and a reference board built from your own photography before anything is generated.
What AI production actually replaces
Not the director, the editor or the colourist. It replaces the truck, the crew day, the location fee and the weather. Everything that used to put a good idea out of reach stays out of the budget, and the parts that make a film good stay in.
Where the money goes now
Roughly a fifth into concept and storyboard, a fifth into generation, and the rest into the part nobody advertises: picking takes, fixing hands, painting out the tells, grading and sound. That last part is why our films cost more than a prompt and less than a shoot.
How long it takes
A short film in five to seven days. A campaign with cutdowns in ten to fifteen. A flagship piece with a built character in three to five weeks. Rush is possible and costs about a third more — we will say honestly when a deadline is not realistic.
You see the look before the film exists
Within 48 hours of the brief you get key frames in your brand's style, plus a written read on what we think the film should be. Nothing is invoiced until you have seen them, and changing your mind at that point costs nothing.
Why a studio and not a tool subscription
The tools are the cheap part and they are available to everyone, including you. What is not cheap is the judgement between takes: knowing which of forty generations holds up at full size, which hand to cut away from, where a grade is lying to you. That judgement is what a production company sells, and it is the same job whether the camera is glass or a model.
What happens when a shot refuses to work
It happens on most projects, and the plan is not to keep regenerating until the budget is gone. We either shoot that one shot on a real camera and cut it in, or rebuild it as a different shot that says the same thing. Both are decided in the edit, in front of you, and neither changes the price we agreed.
What lands in your folder on delivery
The graded master in every ratio the brief asked for, the project file, the key frames as stills, the character sheet if the film had one, and the audio stems split out so your team can remix or redub later without coming back to us. Content Credentials are embedded in each file, so where the footage came from travels with it. Everything is yours outright — full rights, any market, no expiry — and none of it is held back as leverage for the next job.
What we need from you before we can start
Less than people expect. The product or the service, whatever brand guidelines exist, and one sentence about what someone should think after watching. A script if you have one, because it is the single largest thing that moves the price. What we do not need is a shot list, a mood board or a finished idea: those are the parts we are being paid for, and arriving with them half-built usually costs more time than it saves.
What this usually looks like
The one thing we will not do at any price
Put a specific real person in a film without their permission. Not a founder, not a customer, not a celebrity, not a face that merely resembles one. A likeness is a contract, and no brief, budget or deadline turns it into a prompt.
What we do instead
If the film needs a particular face, clear it and we build everything around it. If it needs a person but not that person, we create one honestly and tell you that is what we did.
The part nobody shows you
How we keep the AI invisible.
The reason most AI video looks cheap is that it ships the way it came out. Ours doesn't. Drag the handle to see the difference one pass makes.
- 01
We start from pictures, not prompts
Before anything is generated we build a reference board: your product from every side, your palette, the exact light. The model gets shown what to make, not told.
- 02
The same person in every shot
A character sheet comes first — face, wardrobe, height, the way they stand. Every shot is generated against it, so nobody's jaw changes between cuts.
- 03
A person cuts every frame
Generation gives us material, not a film. An editor picks the takes, fixes hands, paints out the tells, and tracks your logo in so it sits on the surface.
- 04
Colour and sound by people
One grade across the whole film, so the shots belong to each other. Sound designed to picture, not pulled from a library and stretched to fit.
Plain pricing / four passes
What it costs
Four ways to work with us, all in dollars, all on the page. Every number here is a floor, not an average: it buys the simplest honest version of that job — your script, one location, one character, no VFX layer. Add a character, a second language, or a look nobody has built before, and it moves. The calculator prices your actual idea in two minutes.
Pass 01
Single
from$480
5–7 days
One film, up to 15 seconds. The whole thing, start to finish.
- Script and shot list
- Generation and edit
- One round of changes
- Masters in two ratios
Pass 02 · most booked
Campaign
from$1,400
10–15 days
Thirty seconds plus the cuts you need to actually run it.
- 30-second film
- 9:16, 1:1 and 6-second cuts
- Voice-over and sound design
- Two rounds of changes
Pass 03
Flagship
from$3,200
3–5 weeks
Forty-five to sixty seconds with a character built for you.
- Character development
- The same face in every shot
- VFX layer and original score
- Full cutdown kit
Pass 04 · season ticket
Retainer
$1,200/ month
72 h SLA
Eight to twenty films a month against your content plan.
- Monthly plan, agreed up front
- Priority in the queue
- Same team every time
- Flat rate, no per-film maths
If the film runs longer
Past a minute, we price by runtime. Same six steps, more of everything.
1–2 min
$3,500
Around 3 weeks
2–3 min
$4,500
4 to 5 weeks
3–5 min
$6,000
6 weeks and up
No idea what your budget should be?
Price your actual idea, not a category
Five questions about what you're making. You get a real number and a scope in writing. Two minutes, no call, and nobody phones you afterwards.
- Payment
- 50% to start, 50% on delivery. No invoice before you have seen a frame.
- Changes
- Two rounds on every project. A third if we got the brief wrong — that one is on us.
- Rights
- The finished film and the source files are yours, in full, for any use.
All prices are ballpark. The final number moves with the script, the number of characters and how complicated the idea is. You get the exact figure in writing before anyone starts.
AI video production: questions
What does AI video production cost?
From $480 for a short film to $3,200 for a flagship piece with a built character. A 30-second campaign with your script starts at $1,400, and anything past a minute is priced by runtime. Every price is on the pricing page — no call needed to find out whether you can afford us.
How is this different from typing a prompt myself?
You can generate a clip in a minute. Turning clips into a film that holds a brand together is the other 90%: a consistent look, the same character in every shot, hands that behave, one grade over everything and sound designed to picture.
Do I need a script before I contact you?
No, and most people don't have one. We can start from your product and the thing you want people to feel, and write it. Having a script makes it cheaper, that's all.
Can you work to our brand guidelines?
That is what the reference board is for. Send the guidelines, the palette and a few frames you like, and the look is built against them before anything is generated.
Who owns the result?
You do — the film, every cut, and the source files. Full rights, any market, no time limit.
Let's price your film
Two minutes, five questions, a real number at the end. No call unless you want one.
Or just write to us:proneurovideo@gmail.comTelegram