AI product videos
Your product, not something that resembles it
The failure mode of generated product video is obvious and fatal: the label is not quite your label, the cap is the wrong shape, the logo has invented a letter. A product film that does not match the box on the shelf is worse than no film at all.
What this costs
Floor
from $1,400
Campaign pass, at its simplest
Typical
$2,500 – $3,300
with your script, normal timeline
Turnaround
10–15 days
brief to delivered master
Both numbers are real and they are not a discount and a price. The floor is what the pass buys at its simplest — your script, one location, one character, no VFX layer. The typical range is the same film with the things most briefs actually ask for. What moves the number, itemised.
Matched to the real thing first
We start from your photographs and the dielines, not from a description. The shape, the finish, the exact label. Everything else in the frame can be invented — the product cannot.
Shots a camera struggles with
Liquid at the moment it breaks. A turntable with no rig in the reflection. A cutaway through the housing. Macro at a scale that would need a probe lens and a day of setup.
Feature call-outs that survive the edit
Text tracked onto the surface rather than floating over it, timed to the moment the feature is doing something. Delivered as separate layers so you can change the wording per market without a new render.
Built for where it will be seen
The same film cut for a product page, a marketplace listing, a paid placement and a shelf screen. Different lengths, different first frames, one look.
What this usually looks like
The part where a generated product stops being yours
Logos, type on packaging and the exact geometry of a real object are where generation quietly invents. A bottle gets a curve it does not have, a wordmark grows a letter. On a product film that is not a stylistic slip — it is a picture of something you do not sell.
What we do instead
Your product is composited or tracked in as itself wherever it is on screen at size, and the logo is added in post as real artwork rather than generated. Generation builds the world around the object, not the object.
The part nobody shows you
How we keep the AI invisible.
The reason most AI video looks cheap is that it ships the way it came out. Ours doesn't. Drag the handle to see the difference one pass makes.
- 01
We start from pictures, not prompts
Before anything is generated we build a reference board: your product from every side, your palette, the exact light. The model gets shown what to make, not told.
- 02
The same person in every shot
A character sheet comes first — face, wardrobe, height, the way they stand. Every shot is generated against it, so nobody's jaw changes between cuts.
- 03
A person cuts every frame
Generation gives us material, not a film. An editor picks the takes, fixes hands, paints out the tells, and tracks your logo in so it sits on the surface.
- 04
Colour and sound by people
One grade across the whole film, so the shots belong to each other. Sound designed to picture, not pulled from a library and stretched to fit.
Plain pricing / four passes
What it costs
Four ways to work with us, all in dollars, all on the page. Every number here is a floor, not an average: it buys the simplest honest version of that job — your script, one location, one character, no VFX layer. Add a character, a second language, or a look nobody has built before, and it moves. The calculator prices your actual idea in two minutes.
Pass 01
Single
from$480
5–7 days
One film, up to 15 seconds. The whole thing, start to finish.
- Script and shot list
- Generation and edit
- One round of changes
- Masters in two ratios
Pass 02 · most booked
Campaign
from$1,400
10–15 days
Thirty seconds plus the cuts you need to actually run it.
- 30-second film
- 9:16, 1:1 and 6-second cuts
- Voice-over and sound design
- Two rounds of changes
Pass 03
Flagship
from$3,200
3–5 weeks
Forty-five to sixty seconds with a character built for you.
- Character development
- The same face in every shot
- VFX layer and original score
- Full cutdown kit
Pass 04 · season ticket
Retainer
$1,200/ month
72 h SLA
Eight to twenty films a month against your content plan.
- Monthly plan, agreed up front
- Priority in the queue
- Same team every time
- Flat rate, no per-film maths
If the film runs longer
Past a minute, we price by runtime. Same six steps, more of everything.
1–2 min
$3,500
Around 3 weeks
2–3 min
$4,500
4 to 5 weeks
3–5 min
$6,000
6 weeks and up
No idea what your budget should be?
Price your actual idea, not a category
Five questions about what you're making. You get a real number and a scope in writing. Two minutes, no call, and nobody phones you afterwards.
- Payment
- 50% to start, 50% on delivery. No invoice before you have seen a frame.
- Changes
- Two rounds on every project. A third if we got the brief wrong — that one is on us.
- Rights
- The finished film and the source files are yours, in full, for any use.
All prices are ballpark. The final number moves with the script, the number of characters and how complicated the idea is. You get the exact figure in writing before anyone starts.
AI product videos: questions
How do you make sure the product looks exactly right?
We build from your photographs and packaging artwork, and the match is approved on a test frame before anything moves. If the label is not right at that stage, nothing else gets made.
Do you need the physical product?
No. Photographs from several angles, the artwork files and the dimensions are enough. If you can send a sample it helps with finish and reflectivity, but it is not required.
Can you show the inside of the product?
Yes — cutaways, exploded views and cross-sections are one of the things this technique is genuinely better at than a camera. Send a CAD file or a technical drawing if you have one.
What about text on the packaging?
Readable text inside a generated shot is the known weak point, so we do not leave it to the model — packaging text is composited from your artwork, which also means it stays correct per market.
What does a product video cost?
From $1,400 for thirty seconds with your script. Macro and turntable shots and feature call-outs are included.
Let's price your film
Two minutes, five questions, a real number at the end. No call unless you want one.
Or just write to us:proneurovideo@gmail.comTelegram